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Microsoft + LinkedIn: Beginning Their Journey Together

8th Dec 2016

In June Microsoft outlined their shared vision for the opportunity ahead and now they share their immediate plan…

“Today is an exciting day, one I’ve been looking forward to since June. It marks the close of the agreement for Microsoft to acquire LinkedIn and the beginning of our journey to bring together the world’s leading professional cloud and the world’s leading professional network.” , CEO at Microsoft.

You can read his full statement here but here are my original thoughts once the news broke in June…

LinkedIn: Integrating into Products you Already Know

Why wouldn’t you want a familiar, established networking solution that seamlessly integrates with business products you already know how to use?. Understandably, regular users of LinkedIn showed some concerns when the news broke that Microsoft had acquired the business networking platform – most people don’t like change and sometimes, just sometimes not all changes are good.

I was also a little sceptical when Microsoft bought Skype. It’s a tool I use everyday and has saved me so much time and money. Therefore, I for one am not only looking forward to this latest change but actually embracing it and giving it a nice big thumbs up!

I’m working on a wish listicle and planning to send it to Microsoft as I know they have really started to actually not just hear what their customers want – they listen too! Imagine a one click option to set up a virtual meeting with a potential candidate for a job using Skype for Business from within LinkedIn?

Try to picture yourself writing a blog post on LinkedIn using Microsoft Word online? Wouldn’t it be great to create a company presentation on PowerPoint and embed it on your profile? You can have multiple transitions and animations to wow your potential clients (I am here joking obviously).

These are Microsoft products that we have been using for years (which just keep getting better by the way) so I am really excited about this announcement and look forward to the integration. What do you think about this? Let us know or tweet us @appetite4biz




Microsoft Buys LinkedIN

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